3250:200 Lecture Notes - Lecture 15: Market Power, Monopoly Price, Demand Curve
Document Summary
Monopoly monopoly- a rm that is the sole seller of a product without close substitutes. A monopoly rm has market power, the ability to in uence the market price of the product it sells. A competitive rm has no market power, there are many rms, it is a price taker not a price maker. The main cause of monopolies is barriers to entry other rms cannot enter the market. In a competitive market, the market demand curve slopes downward. But the demand curve for any individual rm"s product is horizontal at the market price demand perfectly elastic- a competitive rm sells a product where there are many perfect substitutes. The rm can increase q without lowering p, so mr = p. A monopolist is the only seller, so it faces the market demand curve. To sell a larger q, the rm must reduce p ( the law of demand) Not a price taker, this mr cannot equal p.