APR 419 Lecture Notes - Lecture 4: Tyndall Air Force Base, Fisher-Price, Jargon
14 Nov 2016
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If your name is abstract, have a descriptive tagline or vice versa. Machine: descriptive: bounty: the quicker picker upper, superlative: position your brand as better than anything else. Tyndall: a short phrase that captures the company"s brand essence, call to action: fisher price- play. Staff must always be referred to as (cid:498)our people(cid:499) not employees (cid:498)cascade communications(cid:499) means to us. Acronyms mean : suggested risk: michelin: because so much is riding on your tires, connect to other brand element: prudential: get a piece of the. Generic terms and correct way to use them: promise: walt disney world: the happiest place on earth. Burger king: you can have it your way. Brand dictionary: 3 types, like words/phrases you"re encouraged to use. Fedex has 6 words they always use (simplifying, optimizing, inventive, connecting, certain, personal: can also include words not to use.
