APR 231 Lecture Notes - Lecture 25: Corporate Social Responsibility, Tyson Foods, Kfc

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 231
• Professor: William Gozenbach

Document Summary

Distrust: 31% very little confidence in big business. Payoff: avoid reg. , employee morale, bottom line. Positive experience: tell 11; negative tell 17. Monitor customer feedback: emails, calls, surveys, twitter, facebook--- Reach diverse markets: us 5% asian, billion buying power. Work with ones that want solution; transparency; action. Don"t: no emotion; no agree to threats; don"t expect immediate results. Consumer boycotts: refusal to buy the products or services of an offending company. In investor relations, a company must disclose information. Marketing pr (mpr): the process of planning, executing, and evaluating programs that encourage purchase and customer satisfaction through credible communication of information and impressions that identify companies and their products with the needs, wants, concerns, and () Integrated marketing communication: work with advertising, marketing, direct mail, sales and promotion. Yoplait, 10 cents per lid to breast cancer. Ex: dumb ways to die metro train of melbourne.