HY 104 Lecture Notes - Lecture 14: Andrew Mellon, Calvin Coolidge, Mass Production
29 Aug 2016
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By handing poor people money, it is harming them and their ability to work. Christian theology was used for salesmanship: pro-business republican policies, andrew mellon, secretary of treasury, revenue act of 1926. Keep up with the jones" : advertising becomes much more personable and colorful, advertising used to only focus on the product and what it could do, but advertising now focused on people and their desires, advertising was seductive. In the refrigerator advert #2, the refrigerator is full: listerine advert #1: very factual, listerine advert #2: does not even show the product- it tells a story below the image. This ad suggested to be social acceptable, one needed good breath: advertising was playing on people"s insecurities, credit. One way to move things off the shelf was by forcing demand, but now there is a credit card. This was important when it came to buying automobiles.
