MC 101 Lecture Notes - Lecture 4: Satellite Radio, News Corporation, Vertical Integration
9 Feb 2017
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Document Summary
In the us, media organizations are typically for-profit companies. Exceptions include: bbc (in britain), pbs, npr, wikipedia, and government websites. Many for-profit media companies are consolidated under a few major conglomerates, including: These conglomerates own a number of technically separate but intertwined media companies. Ex: pixar is a subsidiary of the walt disney co. Contracted : creator is independent but funded by a publisher for a specific project and/or period of time. Distributors: manufacture, distribute, and sell content to consumers. Media conglomerates control all steps in the production chain. Ensures they profit from each step while controlling costs. Most conglomerates play more than one role. Synergy leads to increased profits and decreased costs. Here are some examples, but there are other paths. Subway restaurants in nbc shows, nike gear in sports video games. Money can be provided up front, increasingly popular on internet, sponsors determine what media they want to pay for.
