MC 101 Lecture Notes - Lecture 2: Kitsch, Greek Revival Architecture
27 Jan 2015
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Document Summary
Pop culture: mass communicated messages that make limited intellectual demands; content designed to entertain media audiences, common ground, grew during the industrial revolution, something most have experience with. [advertisers want to sell to these people: culture is created by humans as a way to relate, pop cultures can be surprisingly similar and surprisingly different at the same time. Perspectives of pop culture: the quantitative- a work that inspires more works or sales [harry. Potter: the leftovers- authentic antiques that inspire nostalgia [greek revival, the mass culture- fads that drive sales [american idol winners] [media disseminates and presents: sell to large audiences, drastically important to media market. Taste publics: high culture- high brow content, upper middle- early adopters, read time, lower middle- dominant influence in mc; can afford most advertised products, low culture- low education, enjoys simple plots, quasi-folk- very poor, cannot purchase. Critiques of pop culture: nation of couch potatoes, dulls sensibilities and demeans society, mass appeal dumbs down sophistication.
