MC 101 Lecture Notes - Lecture 13: Deepwater Horizon Oil Spill, Crisis Communication

• School: University of Alabama
• Department: Mass Communication
• Course: MC 101
• Professor: J.C.Abdallah

Document Summary

Beginnings of pr: the pr as we know it started during the industrial revolution. Why? companies that got their start during this time needed to manage their image: press agentry was a way of sending information out without interaction or feedback. This was a type of one-way communication, mostly building publicity and not creating and maintaining an image: but companies started to do so in order out of necessity. What are public relations: there are three major functions of public relations. Informing: sending out information to the various publics. Persuading: attempting to indue members of various publics to change their attitudes. Integrating: attempting to bring publics and institutions together with a shared set of goals, actions and attitudes. What is the pr process: the pr process can be thought of as a model called ropes. Research: researching the opportunities, problems, or issues an organization may face. Objectives: setting speci c and measurable objective for a pr campaign.