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Class Notes for COM 443
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COM 443 Lecture Notes - Lecture 7: Geo-Fence, Database Marketing, Product Placement
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COM 443 Lecture 6: Creative Strategy
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COM 443 Lecture Notes - Lecture 5: Advertising Mail, Direct Marketing, Sample Size Determination
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COM 443 Lecture Notes - Lecture 4: Sample Size Determination
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COM 443 Lecture Notes - Lecture 2: Rolex, American Express, Kodak
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COM 443 Lecture Notes - Lecture 1: Brand Equity, Database Marketing, Advertising Campaign
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