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Class Notes for MKT 428

Promotion Management

MKT 428 Lecture 7: Class notes Chapter 7

Establishing objectives and Budgeting for the promotional program ...

University of Dayton
Marketing
MKT 428
MKT 428 Lecture 10: Class notes chapter 10

Media Planning and Strategy 1. Media Terms and Co...

University of Dayton
Marketing
MKT 428
MKT 428 Lecture 8: Class notes chapter 8

Creative strategy and tactics 1. Creative strategy ...

University of Dayton
Marketing
MKT 428
MKT 428 Lecture 6: Class notes Chapter 6

Source, Message, and Channel Factors i. Persuasio...

University of Dayton
Marketing
MKT 428
MKT 428 Lecture 9: Class notes chapter 9

Creative Strategy: Implementation and Evaluation 1....

University of Dayton
Marketing
MKT 428
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Simon Fraser University
Business Administration
BUS 343
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Simon Fraser University
Business Administration
BUS 343
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

University of North Carolina at Greensboro
MBA - Master's in Business Admin
MBA 643

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