COMM 201 Lecture Notes - Lecture 15: Socket Am3, Sound Bite, Video News Release
20 Apr 2017
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Document Summary
The reach of radio and television: radio and television are important channels of communication for public relations specialists, radio reaches 92% and tv reaches 95% of the us population. Radio times: pricing comes down to the following equation, number of people listening x cost to reach 1,000 listeners (cpm) = Cost of advertising per minute: 6-10 am, am drive, 10 am-3 pm, midday, 3 pm- 7 pm, pm drive, 7 pm- midnight, evening, 12 am 6 am, overnight. Radio psas: format and production, submit multiple versions in varying length, 60, 30, 20, 15 or 10 seconds, adding sound, background music, sound effects, multiple voices, delivery, mailing script, sending files, 800 number, downloads, use. Television: send a standard news release, send a media alert or advisory, make a pitch, produce a video news release (vnr, conduct a satellite media tour (smt, arrange for spokesperson appearances, product placement.
