PSYC 221 Lecture 1: ALL LECTURES PSYC221; Social Psychology
21 Aug 2016
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Document Summary
Intuition is often correct, but sometimes misses the complete picture. Setting, social norms - often matter more than personality traits. Pairing stimuli response is generated (classical) Measuring variables to see if they"re associated (example: graffiti, crime) Range from -1 to 0 to 1. Negative means opposing relationship (sometimes strong association) Internal vs. external validity in social psych. 5% of behaviors are governed by conscious control. Priming activates related concepts/ideas in the minds network. Automatic /uncontrollable (example: table, we automatically think chair) Reading comprehension, word scramble, word pairing memory test. Aging and frailty words walking slower. Sitting in hard chair tough negotiation. Hot/cold beverages first impressions and generosity (someone holding coffee is perceived as warm/nice) Stereotypical primes within clothing & cognitive performance. People associate brands with personality & goal pursuits. Apple logo higher creativity tests & motivation. 1st person plural pronouns ( we , us ) intimacy; overlapping self/other schemas. Cognitive structures representing ideas in the mind.
