COM 101 Lecture Notes - Lecture 4: Waking Hours, Narrowcasting, Iten
16 Jun 2016
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What percent of waking hours are people involved in media: 30% Most used medium for media is: tv. Most listened for item in morning newscasts is: weather. Magazine, tv, radio companies cant survive unless they: offer audiences to advertisers. Which social media traits are not shared with other traditional mass media: enable interactive dialogue among users. Most of our media exposure is: invisible, unnoticed or unconscious level. 1 of the 4 purposeful functions of mass communication is: to persuade. Most obvious form of mass media intended to persuade: advertising. The term coined in the 1980s that describes how broadcasters reach niche audiences: narrowcasting. Photography and movies have relied on this technology throughout most of its history: chemical technology. In addition to printing technology the mass media has been based on all of the following except: nano-technology. Why did the movement towards print stall in china even though they invented paper: the chinese alphabet having 5000 letters.
