MKT 340 Lecture Notes - Lecture 10: King University, Unit
24 Jun 2016
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Direct correlation between a trained sales force and a productive sales force: 2. It costs a lot to train someone, so they want to retain their investment: 3. You must create a gap in what you can tell someone and what they can get on their own from mass amounts of information on the internet: 4. The better the training, the more confidence, and the more confidence the higher the morale. Personality types, learning types, body language: 3. Clients like to be serviced by teams feel more comfortable: 4. History of the company because they want to make you feel part of the company family, so you"re less likely to leave. 3 places where you can train: 1. Centralized = a detached facility that does nothing but train. Advantage you tend to get the best teachers. Disadvantage there is no local or regional focus: 2. Decentralized = where you are trained where you are working a producing office.
