MKT 360 Lecture Notes - Lecture 29: Joint Venture, Franchising, Overseas Private Investment Corporation

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14 Nov 2016
Department
Course
Professor
WED, SEPT 5.
POLITICAL ENVIRONMENT
Why important?
If you’e ot o the ight side of politis you o’t e ale to sell you podut
Political risks when going international
o Expropriation
o Terrorism
o Etc.
How to set up not to lessen the political risks?
o Joint ventures
Direct foreign investment: physical presence in that country you have a
plant, employees.
If you hae physial stuff you’e at isk
Joit etue: it’s he you joi a foeig aket ith a aket
between you and the partner you build a third entity which is the
company.
How does this lessen it?
If you hae a ifluetial loal pate they’e goa potet you
You hae less iestet, so it’s ot as isky as oig %
o Investment base expansion
Do’t put you oey, oo oey fo a local bank or local investors
If the gov. is thinking about taking that property, then that local bank or
local investors are going to protect you
o Control of marketing and distribution
If your company is the only buyer of the products that are made by that
subsidiary, then the local government is gonna think twice before taking
it over.
If you hae a loal plat that akes this podut ad you’e the oly
buyer, then it would be silly for the government to take over that plant.
If they take over the plant, then who are they gonna sell the products to?
o Licensing
When you have a contract when you give somebody permission to
actually manufacture or market your product under your name.
Use your patents of copyright, whatever
If the gov. takes over that plat, it’s ot yous so
You oly get a oyalty so you do’t eally get a lot of oey
Franchising: a special type of licensing
In franchising you give them a whole system, KLA they give them
everything like the whole system
o Planned Domestication
Domestication: the government tells you your local business now has to
be owned by locals.
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