IMC 404 Lecture Notes - Lecture 3: Bing Maps, Univariate, Scavenger Hunt
28 Mar 2017
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Monitor competitive environment for signals indicating a business opportunity. Identify changes in customer needs and demands. Market research can be used to support specific decisions about aspects of market mix. Promotional effort with a consistent brand image. Decreases in information acquisition storage, access and transmission. Personalized bottles and cans, made interactive on several platforms, in person and online. Made consumers feel like they are a part of the brand. Young adults who haven"t tried soft drinks/coke. Giant led signs in their version of times square. Packaging-replacing brand name with your own name. Consumption increased by 7% among the target audience. Scavenger hunt for jayz book pieces through bing maps. Get people to actually use bing and promote jayz"s book release, build up hype. Young adults, people interested in pop culture. Clues for the hunt over social media platforms. Describes characteristics of objects, people groups, organizations, or environments. Involves considerable understanding of the nature of the problem.
