JOUR 386 Lecture Notes - Lecture 2: Music Download, Podcast, Tv Everywhere
1 Sep 2016
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Document Summary
99% of us households have a tv set. Broadcast: stations that you do not pay for. Cable: a way to get broadcast to rural areas that cannot pick it up over the air. Subscriber to pay service can access from anywhere. Direct: deal directly w client/business owner/ decision maker. Higher commission paid as all money goes to station. Non-direct: deal with an ad agency the represents client. Lower commision paid because agency gets 15% of your. Priced and sold on several different things. Reach: % of audience exposed to an ad at least once during an advertising schedule. Frequency: the average number of times a person will see or hear an ad. (3 is thought to be the minimum number of times a person should see or hear an ad) How many times they will see total. Rating: % of total universe watching or listening to a particular station or program at a given time.
