POL 102 Lecture Notes - Lecture 1: Communication Source, Political Communication, Weak Interaction
Document Summary
Political science study of the mass media. In newly democratizing states, the watchdog role is the most important ensure that the country does not go back into authoritarianism. Getting info on the cheap allows you to gain political knowledge without having to undertake. The essence of public opinion formation lies in sorting out frames of reference on political issues. By establishing a common frame of reference, we can neutralize, or ender irrelevant, alternative interpretations: can brand someone as being anti_______ . Mass madie effects: doe sthe mass media have an effect on shaping public opinion. Has minimal effects of shaking public opinions: religion, age, personal experience, schooling, environment etc. has more influence over the media in public opinion. Media tells us what to think about rather that tell us what to actually think. Less informed and more polarized electorate: individuals will seek out news sources that share similar political values as them.
