BNAD 100 Lecture Notes - Lecture 5: Profit Margin, Brand Management, Net Profit

• School: University of Arizona
• Department: Business Administration
• Course: BNAD 100
• Professor: Rob Mateucci

Document Summary

Merchandise or other items of common or daily use, ordinarily purchased by individuals or households for private consumption. Expendable goods purchased by consumers for frequent consumption. Purchases made in retail outlets such as grocery stores, mass merchandisers and online. An input that is used in the manufacturing process of a consumer good. Specialty chemicals used to make skin care products. P&g is global company based in cincinnati, ohio with on-the-ground operations in over 70 countries and more than 100k employees. Annual sales over billion, making it the world"s largest consumer products company. Mission: improve the lives of the world"s consumers . Charmin, downy, febreze, tide, dawn, gillette, pampers, etc. Only called proctor and gamble when selling stock, but you don"t buy p&g branded things. Products which are represented by a specific/ownable name and equity. Plan implemented by a company to generate revenue and to make a profit.