BNAD 100 Lecture Notes - Lecture 5: Profit Margin, Pantene, Speciality Chemicals
Document Summary
Merchandise or other items or daily use, ordinary purchase by individuals or households for private consumption. Durables-heavy goods (such as washing machines, refrigerators) intended to last at least 3 years. Non-durable - expendable goods purchased by consumers for frequent consumption (such as shampoo, paper towels) Purchases are made in retail outlets, such as grocery store, mass merchandise and online. A producer good is an input that is used in the manufacturing process of a consumer good. Specialty chemicals used to make skin care products. P&g is a global company, based in cincinnati, ohio with on-the-ground operations in over 70 counties and more than 100,000 employees. Its annual sales are over billion, making it the world"s largest consumer products company. Its mission is to improve the lives of the world"s consumers . Business model - the plan implemented by a company to generate revenue and make a profit.