COMM 101 Lecture Notes - Lecture 13: Peer Pressure, Distributive Justice, Opportunity Cost
22 Mar 2017
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Definition of social exchange: the voluntary transference of some resources from one person to another in return for some other resource. Rewards and costs reward : any resource to which a person can attach valu. Cost: experience which individuals want to avoid or find undesirable: loss of resource. Direct cost: value of reward/reward lost (time/energy) Opportunity cost: things that you give up to be in a relationship. People enter relationships to get resources that they otherwise would not have. To get resources from relationship partners, people must give up or exchange resources that they do not have. Maximizing personal outcomes requires satisfying the reward needs of others (to have good friends, you need to be a good friend) Equality exists in a relationship if rewards are distributed proportionally relative to the cost each person includes (why do i always pay for dinner) Rewards for person a/cost for person a = rewards for person b/cost for person b.
