MIS 111 Lecture Notes - Lecture 26: Global Marketing, Mass Media, Information Overload

• School: University of Arizona
• Department: Management Info Systems Main
• Course: MIS 111
• Professor: Mark Patton, William Neumann

Document Summary

Globalization and neckties: to sell a tie directly to a consumer in the u. s. , a merchant in china must. International logistics: currency exchange, language translation, cultural awareness, regulations and tariffs, plus have the creative and technical skills and materials to make the tie. Simply put: globalization is a term to describe out current economic and cultural system are interconnected: enabling technologies, moore"s law, digitalization and miniaturization, gilder"s law, high-speed networking, metcalf"s law, connectedness, shannon"s law, technological innovation. Standardization and integration: worldwide markets and communities, collaboration in labor, design, production, marketplace and workforce specialization. Forces driving globalization: economics, open international trade (products, direct international investments (ngo"s, open monetary policy (bonds) How has globalization changed: 1700"s - countries, explorers and trade routes, 1800"s - companies, steam engines and telegraph, 1900"s - individuals. Jet travel and internet: pace of change has dramatically increased, chili from new world to asia - 100 years, mcdonald"s from chicago to china - 20 years.