MIS 111 Lecture Notes - Lecture 40: Universal Design, Web Content Accessibility Guidelines, Assistive Technology

• School: University of Arizona
• Department: Management Info Systems Main
• Course: MIS 111
• Professor: Mark Patton, William Neumann

Document Summary

Four major categories of disabilities: visual disabilities, auditory disabilities, motor disabilities, cognitive disabilities. Universal design: a collection of techniques, processes, methods, and procedures for designing usable products, accessibility is a subset of usability (universal design) It embodies a philosophy that places the user at the center of the process with users being consulted at each stage of the design process. Search engine optimization (seo: omers see your advertisement or listing when they search, natural listings (by seo work, google technology places your advertisement (paid result) Why is seo important from a marketer"s point of view. Seo pulls more traffic than ppc (pay-per-click: natural listings are perceived to be non-biased, no bidding wars or click fraud in seo, helps in creating an online brand. Seo gives better roi than any other marketing medium. Seo basics: keyword research, competition analysis, example, page rank, paged indexed. On page seo: page structure and layout, title tag and meta tags, good content with keyword density.