MKTG 423 Lecture Notes - Lecture 3: Web Analytics, Omniture, Bounce Rate
Document Summary
What is analytics and how does it work. People performing desired behaviors on the website. Reporting of data generated by web users. They insert analytics code into the website code. What makes the website it is & allows it to collect data. Captures the request from the user to access data. Sends the info back to the webmaster via analytics software. Makes a request to the server to access it. Technical information (type of browser, os, connect type, etc) Free and easy tool for web analytics. Most basic info that tools collect directly. How long is their stay, who is it. Metric designated by the webmaster to meet specific needs. Occurs any time a user accesses a page on a website. Whenever a user enters a website, the user has created a session that may consist of one or more page views. Someone who creates at least one session. But may make more than one session or visit.
