NSCS 320 Lecture Notes - Lecture 22: Daniel Kahneman, O. J. Simpson Murder Case, Amos Tversky
13 Nov 2016
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Document Summary
The basic concept of language: it doesn"t care about communicative efficiency as much as computational efficiency. When there is a conflict, syntax always wins. Heuristics is an important subdomain of cognitive science. There is a difference between the two groups of the rapid multiplication experiment. None of the groups guess closely to the correct answer and the difference between the two groups is absolutely different. The difference in results is due to anchoring. You start multiplying left to right then extrapolate and round up, we are then trapped by what initially comes up left to right. Not a good thing to have an anchoring effect. Anchoring definition: the tendency to rely too heavily, or anchor, on one trait or piece of information when making decisions (usually the first piece of information acquired on that subject. Thumb rules / strategies that consciously and unconsciously we put to work to find a solution in a certain class of problems.
