PSYC 2120 Chapter Notes - Chapter 5-6: Transtheoretical Model, Theory Of Planned Behavior, Operant Conditioning

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Automatic thinking: a type of decision making process that occurs at an unconscious or automatic level and is entirely effortless and unintentional. Heuristics: mental shortcuts that are often used to form judgements and make decisions. Controlled/effortful thinking: thinking that is effortful, conscious + intentional. Social cognition: how people think about the social world, and how we select, interpret and use information to make judgements about the social world. How shortcuts lead to errors in thinking about the world. Intuition: a decision making shortcut in which we rely on our instinct instead of relying on more objective information. Intuition can pay off, especially with multiple choice exams, we tend to believe its better to go with our first thought than to second guess ourselves. Study found changes from wrong to right were more frequent. Availability heuristic: a mental shortcut in which people make a judgement based on how easily they can bring something to mind.

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