MKTG 4433 Lecture Notes - Lecture 1: Toothpaste, Omnichannel, Dollar General
23 Jan 2018
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Document Summary
2017 was a record year for us retailers, sales were up by 4. 2% overall (1 percent over last year) There are only a few e-commerce retailers in the top 100. It makes up only about 10% of retail sales in the us and worldwide. Grocery made up 20% of the lists this year. Second sector in the lists is in liquor chains. Liquor cannot be sold online, and so while more brick and mortars are going online, liquor store chains are growing because they cannot go online. Kroger drops to the third when we look at top worldwide companies because they only play in the us. Retailers only keep an average of 3. 2%, although top 10 are lower around 3% Fast-moving consumer goods products with a very high turn rate where profit margins are 1-2% There are more retailers in this sector than any other on the list.
