COMM 2042 Lecture Notes - Lecture 8: Note-Taking, Tweetdeck, Hubspot
Document Summary
Reminders: db due sunday @ 11:59, peer comments due monday @ 11:59, test 2 review tuesday guest speaker thursday, test due next sunday @ 11:59. Grey wording: de nitions, may follow the actual word de nition. Developing social media strategy: when to post, what to post, how to post. Why is social media so special: 2-way communication, real time 24/7, free promotional resource, relationships with potential and current customers, helps create new networking opportunities, engagement with fans/brand ambassadors/in uencers. What #social platforms do you use: instagram, twitter, facebook, snapchat, etc. Thursday, october 25, 2018: master social listening, strategically choose your social networks ( pew research, fill out your pro les completely, find your voice and tone (brand, pick your posting strategy, analyze and test, automate and engage. Ex: content curation- nding other stuff thats out there in the world and putting in on your wall for people to see (cool articles, memes, gifs, strategic mentions and retweets of partners: peso.
