MKTG 1001 Lecture Notes - Lecture 33: Peanut Butter, Discount Store, Cyber Monday
Document Summary
Broker real estate agent (facilitate the process, matchup manufacturers w truckers) 2016 biggest day in e-commerce history (include brick and mortar stores) Dec 23, 2017 in 2014 it surpassed black friday in sales. Multi model distribution retailers use both brick and clicks. Longer you"re in a store, the greater the chances you will buy. Atmospherics: use of sensory elements to encourage purchases. Aware of sensory element- but not aware it impacts buying behavior. Open house when selling house (make bread) Grocery store relaxed/slower (people subconsciously walk to the beat. Abercrombie loud music (go in get what you need, get out) of the musicslow music, slower pace, more buying. Dark restaurants sales go up (eat more, more relaxed, more comfy) other person you"re with looks better in the dark so you want to spend more time with them. Bath and body works free samples. ***think of shopping as theatre-designing a store is like set design.
