BUA 396 Lecture Notes - Lecture 4: Disposable And Discretionary Income, Social Stratification, Achieved Status
20 Jan 2016
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Document Summary
Sharing similar values, preferences and tastes that are different from. A distinct cultural group that exists as an identifiable segment within a larger, more complex society smaller cultures within the mainstream culture mainstream. The overall rank of people in a society occupational prestige, income. Income and wealth; access to various resources, how one spends and saves. Discretionary income-$ available to the household over what is required to have comfortable standard of living. Brand aspiration people with low income who are obsessed with name brands. Value-price shoppers like low prices and can"t afford much more. Doesn"t have a rigid, objectively defined class system, but tend to maintain stable class structure in terms of income distribution much inconsistency as time goes on. Upper upper, lower upper, upper middle, lower middle, upper lower, lower lower you move up. Access to resources, edu, money and luxury goods increases as. Social hierarchy some members within a social group are better off.
