J 201 Lecture 2: March 30

• School: University of Oregon
• Department: Journalism
• Course: J 201
• Professor: Professor Bish Sen

Document Summary

Public relaions is the management funcion which evaluates public aitudes, aligns the policies and procedures of an organizaion with the public interest and executes a plan of acion to earn public understanding and acceptance. The pracice of public relaions is the art and science of analyzing trends, predicing consequences, counseling organizaional leaders and implemening planned programs of acion which will serve both the organizaion"s and the public"s interest. Public relaions is the planned efort to inluence opinion through good character and responsible performance, based upon mutually-saisfactory two-way communicaion. Doing a good job and people know about it. Journalists are employed by new organizaions to gather informaion and report it. Pr writer is employed by business or organizaion to communicate with clients, stakeholders, and other important publics. All public relaions wriing atempts to establish posiive relaions between an organizaion and its various publics, usually through image-building techniques. Good wriing is essenial to any efecive public relaions campaign.