APR 332 Lecture Notes - Lecture 1: Communication, Psychographic, Political Correctness

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 332
• Professor: Sims

Document Summary

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Don"t be short sighted: counseling individuals: to make ethical decisions, implementing programs of action: focusing on communication plans, interest: organizations need to think about their impact on others too. [that the phrase that follows that means that it is essential to the meaning of the sentence. We could put a period after programs of action. which the phrase that follows is non-essential so use a comma with it!!!] Knowledge of mass communication, the dynamics of public opinion and the principles of persuasion: pr advocate means you are a good persuader. Knowing when and what to communicate: think of the purpose, any legal consequences. Broad knowledge about: your organization/client, its publics, specific subjects, depending on nature of communication project, current news/trends and implications for the organization, in general/summary, be an expert in communication.