J 314 Lecture Notes - Lecture 6: Antonio Gramsci, Counterhegemony

• School: University of Oregon
• Department: Journalism
• Course: J 314
• Professor: Debra Merskin

Document Summary

Semiosphere signs and symbols which orient and guide us. Public (cid:862)those (cid:449)ho rule the (cid:373)a(cid:374)age(cid:373)e(cid:374)t of sy(cid:373)(cid:271)ols rule the (cid:449)orld(cid:863) (cid:894)c. wright mills, i(cid:374) lopez, 51(cid:895: symbols have power that influence different ideologies. What is (cid:862)(cid:272)olo(cid:374)ial (cid:373)edia(cid:863) (cid:862)we should (cid:271)e (cid:373)edia e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)talists that look at sustai(cid:374)a(cid:271)ility as a pro(cid:271)le(cid:373) of the (cid:272)ultural (cid:272)o(cid:373)(cid:373)o(cid:374)s a(cid:374)d ho(cid:449) (cid:272)orporatio(cid:374)s ha(cid:448)e (cid:272)olo(cid:374)ized the (cid:373)ediasphere(cid:863) (cid:894)lopez p. 39(cid:895) Hegemony: culture is not neutral, cultural choices have political consequences, hegemony is flexible; responsive, flexibility is evidence of the possibility of resistance. Naomi klein books on capitalism vs. climate change, environmental disasters, counter- hegemonic.