PSY 306 Lecture Notes - Lecture 11: Product Placement, Social Influence, Social Proof
10 Aug 2019
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Class 10: social influence: persuasion, conformity, compliance & obedience. Persuasion: the process by which outside forces influence attitude change. Think of this as the situational component of attitude change. The source of the information strongly influences how persuaded we are by the information. Normal decay: a persuasive message loses its impact over time, Sleeper effect: a persuasive message that was originally discounted because of a low-credibility source becomes more persuasive with time as source is forgotten. Attractiveness: attractive people are more likely to listened to. Close to self: we are more likely to listen to people who are similar to us and we identify with. Providing a reason that"s not an actual reason. Forewarning enables resistance so they must be sneaky such as product placement where items are in tv shows. Inoculation: starting with the strong end anti-argument and then arguing your main point which is lesser. Distraction: not letting people know what the argument is.
