CMN 101 Lecture Notes - Lecture 5: Social Cognitive Theory
9 Nov 2016
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Document Summary
Cognitive in nature; cannot be directly observed. Often multiple goals operating at the same time. Relate to procedural records in action assembly theory. Maintain a valued relationship with the other. Lecture 5 - 10/6 - theories of goals and plan. Similarities between constructivism and aat = both talk about cognitive processes before the message was produced and that communication is goal-oriented (there"s an objective) Communication is instrumental, used to achieve that objective (persuading, entertaining, informing others) Goals-plans-action model of message production (gpa model) -- not a theory. Goals = future states an individual desires to attain or maintain. Interaction/communication goals = goals that require communication/coordination with others to accomplish. Push goals = central motivations for speaking; defines the situation. Different primary goals associated with different schemas. Pull goals = impose constraints on pursuit of primary goals (ex: set boundaries that delimit verbal choices, communication channel) Secondary goals are not necessarily less important than primary goals.
