CMN 101 Lecture Notes - Lecture 7: Binge Drinking
12 Dec 2016
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Lecture 7 - 10/20 - social judgment theory. Persuasion = human communication that is designed to influence others by modifying their beliefs, values, attitudes, or behaviors. Criteria for persuasion: persuasion is intentional, goals achieved through communication, message recipient has free will. Analysis of attitudes = social judgement-involvement approach/social. Perception and evaluation of an idea by comparing it with current attitudes. Social judgment theory = attitudes and responses to persuasive messages. Individual"s stand is not represented adequately as a point along a continuum (latitude zones) Ordered alternatives questionnaire = provides a set of statement that present different opinions of the issue being studied, helps dea with an individual"s particular attitude on an issue. Ego-involvement = the importance of centrality of an issue to a person"s life, often demonstrated by membership in a group with a known stand: small/non-existent latitude of noncommitment = may be indifferent about one. Cares deeply about issue; have massive attitude anchors.
