CMN 101 Lecture Notes - Lecture 12: Public Agenda, Stalagmite, Assault Occasioning Actual Bodily Harm
12 Dec 2016
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Document Summary
Lecture 12 - 11/8 - cultivation theory and agenda-setting theory. 3 types of media effects: cognitive/psychological effects, behavioral effects, physiological effects. Crudest form of media effect model: magic bullets model, hypodermic needle. Model (symbolism of how injection of message right into passive viewers" heads) Media messages are magic bullets (media"s message is a bullet fired from the. Audience is passive (accepted wholly by the audience, reacted more or less. Cultivation analysis fits this stalagmite perspective uniformly to whatever stimuli came along) Cultivation takes time one that unfolds gradually through the steady accumulation of. Cultivation analysis relies on surveys instead of experiments. Cultivation theory = focuses on the influence of exposure to media content on perceptions of reality to develop/cultivate a distorted perception of reality based on the most repetitive and consistent messages conveyed in the media. Step 1: content analysis of tv programming who wins in the game of life & the rules by which the game is played .
