CMN 140 Lecture Notes - Lecture 6: Bechdel Test, Netflix
23 Nov 2016
School
Department
Course
Professor
CMN 140
Lecture Notes
11/23/16
FinalQ#1D
Entertainment & Advertising
• Entertainment exists to attract audiences and to sell stuff
• Could be selling content, product, or service
• Purpose: to attract audiences to commercials (messages)
• “selling your attention”
• Tv
o We like what we expect
o Ex. 20 min Netflix eps
• Providing something predictable will secure audiences.
o Predictable formula: genres, storylines, characters
Gender
- Gender roles on tv
- Bechdel Test
o 2 women characters
o ^ they talk to each other
o The plot is not about a man
- Who would disprove of the formula?
o Strong women? Objectification of men
Race
- Traditional progression of racial minorities on television (clark)
▪ Nonrecognition
▪ Ridicule
▪ Regulation
▪ Respect
Critiques of advertising
- Advertisements create a need to begin with. Not that advertisements make us buy things
we don’t need.
- 50-60k is the income needed to be happy. But that’s the limit. True happiness comes
from people and experiences.
- Advertising is excessive
Interesting case studies:
find more resources at oneclass.com
find more resources at oneclass.com
