CMN 140 Lecture Notes - Lecture 7: Fake News, Social Cognition
28 Nov 2016
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Baseline effects: changes typical level of some risk, attribute, propensity. Long term average : persists, is long-term, tend to be dependent on repeat exposure. Cultivation: more time spent, more of this looks like that. Social cognition: we learn from what is modeled & rewarded. Fluctuation effects: short term changes, deviations around the baseline, conceptualization of things as pathological. Is dependent on the content that is being communicated through whatever medium: sample theories. Imitation: do what others do (monkey see monkey do) Cognitive priming: media causing some theories to be temp more accessible. Misattribution of arousal: whatever arousal caused by media is attributed to another source. Cognitive effects: changing what we know to what we think we know: simple learning effects, learning social info. Attitudinal effects: shifting opinions, beliefs, values, not necessarily conversion, causing something to be weaker or stronger. Gay characters on tv, has effects on gay marriage. Invoked by what is seen or heard: ex.
