CMN 140 Lecture 7: Entertainment Content
7 Feb 2017
School
Department
Course
Professor
Document Summary
Key idea: story formulas help designers of entertainment messages attract audience attention and condition audiences for repeat exposures templates ex: for news- inverted pyramid. Findings from research: media producers may find scholarly research useful, violence is a story element that attracts audiences, but it is the arousing nature of violent portrayals that is the active element, humor is popular but not universal. Character patterns: stereotypes: make characters recognizable to viewers, but can be harmful, african americans, gender, occupations, families, elderly characters. Controversial content elements: homosexuality: us tv has long history of marginalizing, ignoring, and stereotyping. Late 1990s, first lesbian and gay lead characters: ellen, will&grace: recent analysis: non-heterosexuals in 15% of television programs, not necessarily more progressive. Controversial content elements: violence: most studied form of media content, 60-80% of all entertainment programs, prevalent in movies, physical and verbal aggression, sanitized and glamorous. Level of violence higher than in real world.
