ECN 001A Lecture Notes - Lecture 8: Price War, Price Elasticity Of Demand, Inferior Good

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Buyers are still willing to purchase the good at a higher price. becomes more elastic: the decrease in the number of buyers would be much greater as demand, when price goes up, revenue increases when <1. Similarly, the revenue decreases when >1: a few factors that can affect demand elasticity include: availability of substitutes, short run v. long run, and narrowness of category, example: pharmacies raise the price of insulin by 10%. As a result of a fare war, the price of a luxury cruise falls by. Does lu(cid:454)ur(cid:455) cruise co(cid:373)pa(cid:374)ies" total reve(cid:374)ue rise or fall: we do not know the elasticity of demand. However, demand for insulin is inelastic since if you have diabetes, you need insulin to survive. The total expenditure on insulin will rise: the demand for luxury cruises is elastic. The total revenue will actually rise since the price decreases.

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