PSC 152 Lecture Notes - Lecture 9: Social Environment, Social Exclusion

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Published on 15 Jun 2020
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Department
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Attention
Encoding of social information
Encoding - how the mind “takes in” info from the environment
2 components of encoding
Attention - what info gets noticed & receives additional cognitive
processing
Interpretation - the meaning imparted to the info
Attention is selective
Social environment contains more info than we can process
We must select which info to attend to & which to ignore
Which info we attend to depends on
Stimulus features
Features of surrounding context
Perceiver-based characteristics
Stimulus features
Stimuli that require immediate behavioral response/have implications for survival
Examples
Stimuli that appear suddenly/ moving toward self
dangerous/ threatening stimuli (ex: snakes)
Angry facial expressions
Groups stereotyped as violent, dangerous
Study
Results - Attention Capture
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Stimulus features
Stimuli that require immediate behavioral response/have implications for survival
Examples
Stimuli that appear suddenly/ moving toward self
dangerous/ threatening stimuli (ex: snakes)
Angry facial expressions
Groups stereotyped as violent, dangerous
Not when threat signal is weakened (ex: averted gaze,
smiling)
Features of surrounding context
Distinctiveness - what’s different
Solos (Ex: the one man in group of woman)
Deviation from the norm in that situation (ex: professor weating a
swimsuit to class vs. at beach)
Unexpectedness - what violates our expectancies
Schemas & attention
We attend to schema-relevant info
Consistent & inconsistent w/ schema > irrelevant
Inconsistent > consistent
Hastie & Kumar (1979)
Ps get expectancy about person: intelligent
Read behavioral info
Irrelevant - “took the elevator to the tenth floor”
Consistent - “won the chess tournament”
Inconsistent - “made the same mistake 3 times”
Memory later tested
DV - proportion of behaviors recalled
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