HISTORY 40C Lecture Notes - Lecture 24: Identity Formation, Economic Globalization, Scientific Management
8 Jun 2016
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Become a much more legally inclusive society because legal discrimination on basis of race, gender, ethnicity, and sexuality in the. How did americans live (technology, mass production, and mass consumerism) Transportation, communications, and industrial revolutions transformed life and reorganized relationships. Consumption communities driven by advertising rivaled and even replaced spatial communities economic globalization, consumerism, and deregulation brought deindustrialization and escalating household debt. Innovative technology overcame vast distances and relative scarcity of labor. Consumption is the greatest idea that america has given the world: Pay them more, sell them more, prosper more is the equation . Henry ford began to raise wages for workers so they could afford to buy his products. Diverse population embraced mass consumer goods and recreations as signs of upward mobility and of being american. Cold war consumerism: growth of consumer products after wwii identified the us around the world as the center of mass production and consumption. Advertising and tv helped advertisers make more money.
