MGMT 105 Lecture Notes - Lecture 8: Chain Store, Direct Marketing, Gross Margin
19 Jul 2018
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Document Summary
Supply chain is how you make your product available to the person buying it. Chain of all business entities, internal and external that move things. Supply chain management coordinates and integrates the activities performed by supply chain members. Results in an enhanced consumer and economic value. Lower inventory, transportation, warehousing, and packaging costs. Provides better value to consumers with only marginal incremental expenditure on company assets. A great supply chain can be a competitive advantage. Marketing channels is a set of interdependent organizations that enables the transfer of ownership as products move from producer to business user or consumer. Comes off manufacturing site precisely at the time the consumer is waiting with her money. What is the least amount that i have to do to make sure the product moves efficiently and when it needs to be at its destination. Form utility is created when channel members transform raw materials into a consumable form for consumers.
