PSY BEH 104S Lecture Notes - Lecture 2: Informed Consent, Artificiality, Proceedings Of The National Academy Of Sciences Of The United States Of America
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1952: collected data on year of death (cid:498)thin slices(cid:499) of behavior: even very short, brief observations can be very powerful predictors of important outcomes, survey research, most common method in social psychology, carefully instructed questionnaires or interview. Very rare: ex: students at uci, visitors to a website, patients at a mental health facility, convenience sample: participants are selected from some easily accessible pool, ex: uci human subjects pool. How: ex: 1936 literary digest predicts republican alf landon to defeat fdr. Positive: the less time spent studying, the lower students" grades. Positive: the more someone exercises, the less they weigh. Negative: lower family incomes are related to higher risk for heart disease. Increases in self-esteem are related to decreases in depression. Then how do social psychologist infer causation: experiments, independent variable: manipulated by the experimenters, dependent variable: hypothesized to change as a result of changes in the independent variable.