PUBHLTH 144 Lecture Notes - Lecture 4: Stanford Prison Experiment, Mammography, Theory Of Reasoned Action
10 Oct 2016
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Self efficacy & the health belief model bandura & observational learning modeling, and observational learning. Described behaviors well by watching what we do. Behavior is learned through observation vicarious reinforcement - we get annoyed if we don"t get the reward/punishment we expect. Characteristics: status/prestige, mastery, who looks like you, parental figure, experts bandura believes that most of our behavior is regulated by a continuing process of self- reinforcement. mastery experiences - you can successfully do something new. Watch this ted talk reciprocal determinism - person/behavior/environment become determinants of each other crafting a study - test model whether it works, or use model into practice to change behavior. Measure susceptibility (i am at risk of getting___ / it"s possible that i"ll contract___) Ex: people need to have a perceived behavioral control over whether they"re smoking or not in order to change their behavior. Sensation seekers are more likely to take it too far and experiment.
