ECON 001 Lecture Notes - Lecture 11: Perfect Competition, Marginal Revenue, Takers

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12 Jun 2018
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Chapter 14 Perfect Competition
A: Characteristics of Perfect Competition (perfectly competitive if)
1. Industry has many small firms, one individual firm cannot affect market price
2. Products sold are homogenous (equal goods)
3. Free entry into or free exit out of industry
Perfectly competitive firms are price takers, must charge the market price determined
by industry (supply + demand)
Firms can sell as many goods as they want at that price
Only decision a perfectly competitive firm has to make is how much to produce
Firms will choose output that maximizes profits
B. Revenue for Perfectly Competitive Firm
Recall: Total Revenue= Price x Quantity Sold
TR= P x Q
Under perfect competition, since firms are price takers, revenue will only depend on output.
Key Point: Under perfect competition, total revenue will be directly proportional to the
output.
Marginal Revenue- change in total revenue that a firm receives from selling an extra unit of
an output.
Q
P
TR
MR
100
$8
$800
N/A
101
$8
$808
$8
102
$8
$816
$8
103
$8
$824
$8
Key Point: Under Perfect Competition, MR=P.
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Document Summary

A: characteristics of perfect competition (perfectly competitive if) Industry has many small firms, one individual firm cannot affect market price. 1: products sold are homogenous (equal goods, free entry into or free exit out of industry. Perfectly competitive firms are price takers, must charge the market price determined. Firms can sell as many goods as they want at that price. Only decision a perfectly competitive firm has to make is how much to produce. Firms will choose output that maximizes profits by industry (supply + demand: revenue for perfectly competitive firm. Under perfect competition, since firms are price takers, revenue will only depend on output. Key point: under perfect competition, total revenue will be directly proportional to the output. Marginal revenue- change in total revenue that a firm receives from selling an extra unit of an output. Key point: under perfect competition, mr=p: profit-maximizing output level. If q=0, ; tr=0 profit= 0 - 10 = -10.

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