ECON 001 Lecture Notes - Lecture 13: Monopolistic Competition, Demand Curve, Marginal Revenue
Chapter 16 Monopolistic Competition
I. Features of Monopolistic Competition
1. Many small firms in the industry
2. Each firm will produce a slightly differentiated product (slightly unique, product will
have close substitutes)
3. Free entry into the industry, in long-run economic profit will equal zero.
II. Price and Output Under Monopolistic Competition
A. Demand Curve under Monopolistic Competition
Properties of Demand Curve under MC
1. Demand curve is going to be downward sloping since firm produces a unique good)
2. Demand curve is relatively flat since products just slightly differentiated many close
substitutes
3. In order to solve one more unit, price must go down on goods
Key Point: Like monopoly, marginal revenue curve will be below demand curve for a
monopolistically competitive industry.
Key Point: Price and output of monopolistically competitive firm is determined in the same
manner as a monopoly.
III. Monopolistic Competition in Long Run
āPresence of profits will attract new firms into the industry
āNew firms will produce different unique good, but will be close substitute to existing
good
āConsumers will have more options. Demand less of existent foods (shift in demand
curve to the left). Curve will continue shifting left until no more profits
Key Point: In long run, monopolistically competitive firm will produce where price = ATC @
profit maximizing quantity (where demand curve is tangent to ATC curve)
Document Summary
Price and output under monopolistic competition: demand curve under monopolistic competition. Properties of demand curve under mc: demand curve is going to be downward sloping since firm produces a unique good, demand curve is relatively flat since products just slightly differentiated many close substitutes. In order to solve one more unit, price must go down on goods. Key point: like monopoly, marginal revenue curve will be below demand curve for a monopolistically competitive industry. Key point: price and output of monopolistically competitive firm is determined in the same manner as a monopoly. Presence of profits will attract new firms into the industry. New firms will produce different unique good, but will be close substitute to existing. Demand less of existent foods (shift in demand good curve to the left). Curve will continue shifting left until no more profits.