Mar 3023 Lecture 4: Lecture 4 (Ch. 6:7)
Document Summary
Worst ads of 2015, bloomingdales encouraging date rape through spiking drinks, 15,000 comments on social media, 50% negative, 5% positive, bill cosby on the ad. Product development: shark tank example scrub daddy: the most successful product in the show"s history. Prototypes: honda designers develop prototypes, such as the one of a sedan in the top photo, at the company"s research and design center in tokyo. Boeing"s delayed product launch price delay for the 787 dreamliner. Consumers do not like high price/dine in model. Pizza is 3rd choice after chicken and hamburgers. 85% of people who had never cruised would choose virgin. Google glass can be unsuccessful for a variety of reasons including privacy concerns or technology problems which can be very costly to the company developing them. Duty to provide a product that lives up to the expectations of customers. Marketers for products like oxi clean are increasingly promoting the environmentally friendly ingredients and sustainable.
