Mar 3023 Lecture Notes - Lecture 11: Stein Mart, Self-Service, The Home Depot
Document Summary
Ceo focused on profit, not store maintenance and quality. Other retailers that may not survive 2018: stein mart, burlington, toys-r-us (gone!) Retailer purchases products to resell them to consumer. Almost 9 out of 10 retail companies employ fewer than 20 employees: global retailing, e-commerce, and the ever-changing face of retail. Rise of commercial internet and b2c and c2c commerce. Wheel of retailing: the role of retailing in marketing channels. Average dollar amount of a single sales transaction. Impulse purchasing: men are more likely to make drunk online purchases than women, how marketers classify retailers. Level of service: self-service, full-service, limited service: ownership and organization. Self service checkouts like this one at home depot, are becoming increasingly popular. They offer convenience for customers and improved efficiency for retailers. Wal(cid:373)art/sa(cid:373)"s clu(cid:271) s(cid:272)a(cid:374) & go; use phone or device to scan your items as you shop instead of waiting in line to purchase.
