SYG 2000 Lecture Notes - Lecture 2: Social Environment, Mass Production, Multinational Corporation

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31 Oct 2017
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Chap ii: culture & society: culture: set of values, norms, behaviors shared by a social group. Val: ideals society holds above others (eg: honesty, honor) Dominant values & norms change over time: society: sys of relationship btw ppl. Shared culture is important in holding the society together: conformity & social control. Because ppl accept norms & values of their culture as normal, they largely conform. Ability 2 reason, think in abstract -> development of culture, complex system of communication, future-oriented thought & planning -> make human strong innovators: nature/nurture. Ppl resist (cid:271)iologi(cid:272)al deter(cid:373)i(cid:374)is(cid:373): ge(cid:374)eti(cid:272)s predeter(cid:373)i(cid:374)e 1"s so(cid:272)ial life & pote(cid:374)tial: nature & nurture. Study how nature & nurture interact to produce particular behaviors. Nurture -> importance of socialization: cultural diversity. Cultural relativism: judging other cultures based on their norms, values. Subculture: group whose norms & values differ from the mainstream. Studies of assimilation & multiculturalism 2 understand how diverse cultures can best functions. Globalization -> di(cid:448)ersity: cultural universals.

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